Website first impressions matter. Make them count

News

Website first impressions matter. Make them count

May 13, 2019

I recently found an article when I was doing research to educate clients on the importance of updating your website with a focus on your content but also keeping the nuts and bolts in the back end working correctly.

Now most of us know this but many times, we simply forget or don’t have the time to do this. When you are running a business and don’t have a marketing department, it often slips off the table.

Your website is a magnet for judgement—and this judgement isn’t limited to the website itself—it carries over into the way users perceive the company as a whole.

A bad website can tarnish a company’s credibility significantly—but a quality website can help a company extend its sphere of influence and create leads. For you, the difference between these two outcomes could be as simple as making adjustments that change the way users perceive your website the first time, they interact with it.

The report was from a company in the US which provides a similar services to us so my credit to https://www.sweor.com for this great content. Here are some interesting facts updated for 2019

  • It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
  • 88% of online consumers are less likely to return to a site after a bad experience
  • 57% of internet users say they won’t recommend a business with a poorly designed website on mobile
  • 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
  • 38% of people will stop engaging with a website if the content or layout are unattractive
  • 39% of people will stop engaging with a website if images won’t load or take too long to load
  • 47% of Users expect a maximum of 2 seconds loading time for an average website

If you want to check the last two items, use the following simple tool by simply entering your website address in : https://developers.google.com/speed/pagespeed/insights/

If you, like many of our customers, want help with this, please contact us and we can determine what you need and make your digitals assets perform for you. HTTPs://247digital.co.za/contacts/

24 Seven Digital provides the link between hosting a website and supporting your website.  It’s like having a webmaster, designer, content provider and digital manager on your team.