247 Digital Revenue Engineers

Bringing Fresh Thinking To Financial Services Marketing

Financial Services marketing has become increasingly challenging in building an engaged community of prospects and customers. There are many reasons for this, including the rise of content marketing, the proliferation of social media channels, and a wealth-driven economy that is constantly changing. Financial service marketers must be nimble to reach their target consumers across all platforms with fresh thinking about what resonates with them. In a recent session with LinkedIn, we were given the attached paper that was super helpful and if you haven’t seen [...]

What You Need to Know About Lifecycle Marketing

Here's more about how you can put lifecycle marketing into practice, and how it can assist you and your brand. Just what is Lifecycle Marketing? Lifecycle marketing is a new approach companies use to attract buyers and to keep customers coming back for more during their entire buyer journey. It is based on the concept that it is much easier to hang onto an existing audience that is loyal, and feels satisfied with your service than it is to acquire new clients or an [...]

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