247 Digital Revenue Engineers

The CIO agenda for the next 12 months: Six make-or-break priorities

The following is another great piece from Mckinsey. Besides the growth of digital tools, AI, and automation in all areas of the business, this article expands on the issues CIO’s need to deal with across the organisation. Its highlights how IT needs to be more aligned with the business. The rapid acceleration in digital, since the start of the pandemic, means that IT needs to be a business driving force and not just a tech provider. Click on the image below to get the full [...]

The Pandemic Has Changed The Way We Do Business

The pandemic has changed the way we sell What was once a time of urgency and panic has become a time of normalcy. The new normal if you will. The pandemic has certainly influenced engagement models, in enterprise clients who have complex sales cycles for high-value items or services and has brought about a new way of doing business. Organisation needs to adapt. With so many things changing, it's often difficult to focus on all these moving parts. This article is based on research on [...]

Turning A Lead Into A Devoted Customer With A Proven Sales Cycle

Contrary to what many people think, there really is a precise framework behind every purchase and every closed deal – even it appears to have been completely spontaneous. That framework has a name: the sales cycle. It is vital for everyone involved in the business of selling – marketers, sales experts, and entrepreneurs - to know more about this cycle, as it will increase the efficiency of your business, and also help you to close more deals. You no longer have to rely purely [...]

Lead Generation versus Revenue Generation

"Lead generation is the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline, allowing companies to nurture targets until they're ready to buy. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces." I found this definition on the internet, but this is NOT what most local lead generation companies provide. Having been in sales and marketing in various industries for almost 30 years, I have found [...]

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