247 Digital Revenue Engineers

Is email marketing dead? See how these statistics say otherwise.

  Email marketing remains a vital tool for businesses globally and holds particular significance in the dynamic South African market. As companies like 247 Digital look to solidify their footprint and enhance client engagement through digital channels, understanding the nuances of email marketing within this regional context becomes paramount. The Vital Role of Email Marketing in South Africa In South Africa, where digital engagement is high among consumers, email marketing has proven its worth by showing strong open rates and engagement levels. This reflects a [...]

Market Your Business Successfully After The COVID-19 Pandemic

The pandemic brought about new challenges to many businesses, of all sizes.  Over the past eighteen months, things have reopened, but most businesses are not yet quite back to things as they were before the lockdowns. The focus remains on promoting safety and public health as things slowly get back to normal. It is essential to let all your customers know that keeping people safe is a priority for your business. At the same time, they should also realise that things are normalising in many [...]

Bringing Fresh Thinking To Financial Services Marketing

Financial Services marketing has become increasingly challenging in building an engaged community of prospects and customers. There are many reasons for this, including the rise of content marketing, the proliferation of social media channels, and a wealth-driven economy that is constantly changing. Financial service marketers must be nimble to reach their target consumers across all platforms with fresh thinking about what resonates with them. In a recent session with LinkedIn, we were given the attached paper that was super helpful and if you haven’t seen [...]

What You Need to Know About Lifecycle Marketing

Here's more about how you can put lifecycle marketing into practice, and how it can assist you and your brand. Just what is Lifecycle Marketing? Lifecycle marketing is a new approach companies use to attract buyers and to keep customers coming back for more during their entire buyer journey. It is based on the concept that it is much easier to hang onto an existing audience that is loyal, and feels satisfied with your service than it is to acquire new clients or an [...]

Lead Generation versus Revenue Generation

"Lead generation is the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline, allowing companies to nurture targets until they're ready to buy. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces." I found this definition on the internet, but this is NOT what most local lead generation companies provide. Having been in sales and marketing in various industries for almost 30 years, I have found [...]

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