247 Digital Revenue Engineers


The Struggle To Be A Great Sales Manager Today

Middle management is often the hardest and most undervalued and underpraised of roles, especially when it comes to sales management. But do you think the following definition still applies to this role today? The term 'sales management' refers to the administration of the personnel and resources used in the process of selling a company's products and services. This includes the planning, implementing, and managing of sales programs, as well as handling the hiring, firing, and training of sales staff. This is missing a few [...]

By |August 12, 2021|Categories: CRM, Sales|

Lead Generation versus Revenue Generation

"Lead generation is the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline, allowing companies to nurture targets until they're ready to buy. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces." I found this definition on the internet, but this is NOT what most local lead generation companies provide. Having been in sales and marketing in various industries for almost 30 years, I have found [...]

By |June 2, 2021|Categories: Lead Generation, Revenue Generation|
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