Anuva Investments is a leading financial service provider that focused on tax benefits through investing in Section 12J. Established in 2015, the business had R460 million of assets under management by September 2021. 247 Digital was contracted to increase this within the next ten months.
247 Digital took on the function of marketing, lead generate, channel management, sales and sales management. This was an end-to-end solution to free up critical resources in the business and grow the brand to double the capital under management.
Anuva closed over R1,6 billion worth of business in 10 months, more than three times it had achieved in the previous five years. The entire front and back-office process were redeveloped to drive better client services, manage all leads, and delight new and existing clients, and all of this was done under the budget of 2% of business raised